Article by Britney Smith

The first photographers would never have believed that taking photographs would one day be a popular past time. The camera the first photographers were bore little resemblance to the sleek digital camera’s we depend on today. The first known cameras were constructed out of large boxes that were about the same size and shape as a coffin. The techniques used to get a decent picture from these cumbersome cameras were radically different from the digital photography techniques we use today.

Know Your Camera

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Article by Barb Hauge

How are your closing sales skills? Can your sales techniques use a little work? There are hundreds of leads at your fingertips. So what do you do now? If you do not follow up and haven’t learned closing sales skills the leads are worthless. If your business is not flourishing, you may want to look at your sales techniques, customer service skills and closing sales skills. Here are some tips that may help you with your salesmanship.

1.) Get to know your own personal selling process and personality; practice your sales techniques. You can start the conversation with small talk. Ask the person questions. This will allow you to direct the conversation and get to know your prospective customer by the answers they give you. Make a connection with the person you are speaking with. Work with the assumption that your prospect wants what you sell.

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Get The Most out of Sales by Improving Your Selling Techniques!

When you sit down and talk with a successful professional salesperson, you will notice certain personality traits and techniques which are the primary reason for them excelling at their profession. I recently had a chance to sit down with a sales professional who makes around $1.4 million a year just selling her product to companies and individuals. How does she do this? She shared several important aspects with me that will help anyone improve their overall sales:

1. Know your product. She could not stress this enough. Her first step in training her employees is giving them a vigorous class on her products, including the history and exactly why there is a need for her products in society. This, after all, is the root of sales: Why do people need this product?

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If you are in charge of team building on the job, or if you are a member of one or more teams at work, then you know that team building is an essential skill for getting the work of your company done. It is a sound investment to offer training seminars to all who participate in teams on the job, in order to improve your company’s effectiveness and increase your bottom line.

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Being in a leadership position at your company is a big task. Not only do you have to do your job well, but you have to ensure that everyone under you is working as effectively as possible. One way to get some help with this tall order is to participate in leadership and management seminars.

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If you are in charge of a sales team for your company, then you know that you have goals to meet each month. Keeping a team motivated and working hard to reach them can be challenging, but one aspect that will help improve the situation is to provide them with the correct training to get their jobs done well. Sales training is crucial for your team’s success, so it makes a wise investment. One factor that is most important to help your sales team reach their goals is to give them Communication Skills training, which is foundational to their ability to sell and improve your company’s bottom line.

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Over the years, clients and friends have talked to me about their desire to improve their sales presentations and closing ratios. Your sales presentation, closing techniques and tactics can make or break your marketing. Therefore, it is not enough to do launching effective marketing campaigns to obtain new customers and to continually market to your existing database for more referrals and repeat business. In addition, you must be able to ask for and close the sale. Otherwise, it is a waste of time and money!

How is your sales ratio? Is it 50%, or 1 out of every 2? Is it much higher like 85%, or 8.5 out of every 10? Your sales presentation and process can play a large role in your ability to increase your total number of closes.

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Product Description
What does it take to be a successful prospector? What can we learn from history’s most powerful personalities? Patrick Henry Hansen’s Power Prospecting draws on some of history’s most compelling moments-Aristotle’s banishment from Plato’s academy, Robert Bruce’s victory at the Battle of Bannockburn, mountain man John Colter’s miraculous escape from the Blackfeet Indians, General George S. Patton’s march on Berlin, and more. Beginning each chapter with a captivating … More >>

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Utilize some of these ten winning methods in your online sales copy for additional conversions.

1. The “Trust Who?” Strategy

The “there are all kinds of people becoming (your type of business/profession) every day…” strategy tells customers that the market is being saturated with tons of wannabees and it’s getting hard for them to know who to trust. You can instantly eliminate all your new competition by giving them a reason to trust your business. You can mention how long you’ve been in business, how many customers you have served, how many similar businesses have gone under but you are still standing, etc.

2. The “What’s Wrong?” Strategy

The “you would have to be a (negative label) not to order…” strategy tells customers that if they don’t order, you are almost positive something negative has to be wrong with them. You can tell them that you don’t want to insult them but that is the only way you can think of to describe people who don’t purchase your product. You could use descriptions like dumb, crazy, insane, slow, a bonehead, stupid, etc.

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What makes a successful salesperson? I am often asked the question and it seems to me it comes down to several things:

Attitude Skills Knowledge Hard work

The best salespeople expect to succeed. They always see the glass as being half full, not half empty. They have excellent communication skills and really care about their clients. They see selling as a problem solving process where their role is to help their customers and build solid, long term relationships.

They know about their products and their market. Also, they work hard, especially when times are tough.

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