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Win Win Sales Training Techniques

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Question by WillyTK: Compellingly Closing™: In retail sales, what techniques work to put buyers at ease?
At my job, selling Kids Shoes, I find that many people are put off just by my approaching them. Everyday I hear, “That’s OK, I’m just looking” more often than not. I usually say something like, “Luckily for you I’m an expert at shopping for Kids Shoes! Are we looking for a boy or a girl today?”. That sort of thing puts most people at ease and allows me to do my job but there are those who are still resistant to accepting my help. I’m not all about making the sale, I’m about educating my customers as to what options they have so that they can make the best decision in buying. I HATE high pressure sales techniques. What are some effective ways to let shoppers know I’m just there to help, not to push them into buying something they don’t really want or need?

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One of the things that makes selling gratifying is that it’s fairly easy to keep score of our wins and losses.

At the same time, what makes it unusually difficult is the fact that when we fail, we don’t get high-quality, corrective feedback that tells us what to do, differently in our sales negotiations.

This means we’re likely to repeat our errors, and that’s not only frustrating, it’s costly.

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Nike Men’s Trainer 1.2 Low Training Shoe (16 D(M) US, Black/White)

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When I was a kid, way back in the seventies, a rather infamous comedian named George Carlin had a bit on profanity about the seven words you can’t say on television. Funny how times change. Half of them are heard regularly on prime time now, and the rest are surely making regular appearances on the cable networks. I’m not going to tell you what they are because this is a professional column and frankly, I don’t remember them all. Go get George’s CD.

In business, I’ve noticed a dirty word that many “professionals” don’t dare utter either, especially when describing themselves and what they do. Curious? The word is a verb with highly negative connotations that have been heaped upon it over the years. It rhymes with hell, which is where many people think they will reserve their room in if they engage in this practice. It is of course, sell. That’s S – E – double hockey sticks – SELL.  Now people who consider themselves professional salespeople don’t have this hang-up, but many others ranging from doctors to engineers to landscapers do, mainly because of some unscrupulous salespeople in their life experience has left them with a
bad taste in their mouths for the word. They feel that to sell is to unfairly influence unsuspecting people into buying something that they don’t need. This definition couldn’t be further from the truth. Funny thing is, every businessperson knows that they need sales to survive, sales are the lifeblood coursing through the veins of the company, providing necessary cash flow. How do you get sales, then, if not to participate in selling?

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Elenco Snap Circuits SC-500 Student Training Program

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